Our ethics are what get us from place to place. Sales and marketing in general have an unfortunate reputation. “Shady used car salesman.” So I wanted to talk a bit about ethics. Ethics are extremely personal, so I’m going to talk about my ethics. Some of you will probably nod along, some will think I’m […]

So, one of the reasons I keep full moderation on comments on this website is black hat backlinks. Shady SEO operators will place comments on unrelated websites containing links. The hope is that Google will then recognize these links and raise the authority of their site. Most of the people resorting to these tactics aren’t […]

Content is “king” according to marketers. And according to many, human-generated content is now dead and the people making a living from creating it should go learn another skill. Enter the AI. Jasper AI promises in its advertising to let you write blog posts “ten times faster.” It’s only one of a number of AI […]